food inspired fashion

Fashionistas will shortly be hitting the streets and catwalks for London Fashion Week, which is kicking off in the capital next week. Although fashion and food may not instantly spring to mind as a perfect fit, a sprinkling of designers have embraced food in the form of banana prints and splashes of citrus fruits, bringing together two of our favourite things – fabulous food and fantastic fashion.

Fashion and food are at the forefront of today’s culture, and fashion’s fixation with food runs deep. Contrary to the stereotypical cigarettes and Diet Coke girl, the fashion world is full of foodies, with designers pushing the boundaries with their creations, and fashion weeks becoming almost as much about the hottest places to dine as they are about the designers themselves.

To mark the start of LFW, we look back at food-inspired fashion. Chow down on these fantastic creations – they look pretty sweet to us.

Mcdonalds Moschino

McDonalds Moschino AW14
Italian label Moschino brought calorie-free McDonalds storming down the catwalk, along with a dash of tongue-in-cheek controversy, fun and social media. Jeremy Scott glorified the McDonalds logo, which was splashed across bright yellow and red bags, iPhone cases and jumpers. Moschino’s bright red and yellow uniforms were inspired by US junk food culture; there’s no better example of fast fashion than Jeremy Scott’s Moschino collection.

supermarket chanel

Supermarket Chic Chanel AW14
Widely known for his theatrical catwalks, Karl Lagerfeld transformed the Grand Palais into a high-end, snazzy supermarket for his AW14 show in Paris. While browsing shelves stacked with Chanel-branded food, models pushed trollies, queued at the checkout and held baskets while modelling the collection.

“Why a supermarket? It is something of today’s life and even people who dress in Chanel go there — it’s a modern statement for expensive things,” said Mr. Lagerfeld, and we couldn’t agree more.

Lagerfeld’s got your attire covered for your next trip to Tesco’s.

Anya Hindmarch

Anya Hindmarch Bags AW14
Anya Hindmarch unveiled her quirky pop art accessories at her AW14 collection during London Fashion Week. The sell-out, good-enough-to-eat bags were emblazoned with iconic logos including the Kellogg’s Frosties tiger and the Coco Pops monkey and McVitie’s tasty biscuits. On her collection, Anya said, “I wanted to treat the everyday ordinary in an extraordinary way”.

Who thought cereal could be so chic?

prada bananas

Prada Go Bananas SS11
Repeated banana patterns in Prada’s spring/ summer collection made the fruit more high fashion than slapstick humour. Grown-up and chic, Prada’s banana print turned out to be a real hit, with the likes of Anna Wintour taking to the trend.

Stella McCartney St Clements

Bells Of St Clement’s at Stella McCartney SS11
Playful citrus fruit prints hit the catwalk in a refreshing nod to summer’s mouth-watering oranges, lemons and grapefruit at Stella McCartney’s SS11 show. Fashion has never been so zesty.

Jean Paul Gaultier Bread

Jean-Paul Gaultier’s Paris Couture exhibition 2004
Jean Paul Gaultier combined two French obsessions – bread and fashion – in his couture exhibition of clothes made from bread. Think sculptures formed from croissants, crumbs and bread, baked by award-winning French bakers, all sporting Gaultier’s trademark designs. You don’t normally get to smell a fashion exhibition before you see it…

Charlotte Olympia Watermelon Clutch

Charlotte Olympia Watermelon Clutch
Arm candy has never looked so tasty thanks to Charlotte Olympia’s watermelon satin pouch with crystal detail.

Dolce & Gabbana

Dolce & Gabbana SS12
The key look from Dolce & Gabbana’s SS12 catwalk show were the flirty vegetable-print dresses. Tomatoes, aubergines and hot pepper prints were scattered on 50s silhouettes, making your five-a-day much more stylish.

Joele Forrester

Joele Forrester

Joele feels Hermione Granger’s pain of having a strange name and longs for people to be able to pronounce her name correctly (like guacamole!). Never one to take the lift, she still gets out of breath climbing the three flights of stairs to the office and is a lover of bookshops, vegetarian food and flavoured tea.

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