Ugly fruit and veg own the internet with this beautiful Instagram account

Hugh Fearnley Whittingstall (or Hugh Furly Wurly, as my girlfriend calls him) recently embarked on a campaign to get supermarkets to stock fruit and veg that is, shall we say, visually less appealing (ugly). After all, just because it isn’t completely straight, resembles a human face or has a nubbin or two, doesn’t mean it isn’t delicious and perfectly edible.

To celebrate the beauty of these less fortunate foods, but in no way attached to Hugh FW, The @UglyFruitAndVeg Campaign has set up and Instagram account and it’s as funny as it is important. Their account says: We waste 20-40% of produce worldwide because it’s not “perfect,” yet 800 million are hungry!

We think some of them are adorable and would make any dinner table more entertaining. Here are some of our favourites:

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Sep 16, 2015 at 1:53pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Sep 12, 2015 at 3:44pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 23, 2015 at 4:17pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 20, 2015 at 1:53pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 16, 2015 at 4:11pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 14, 2015 at 4:01pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 13, 2015 at 4:55pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 3, 2015 at 5:00pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 2, 2015 at 2:25pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 29, 2015 at 11:07am PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 21, 2015 at 4:26pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 13, 2015 at 6:22pm PDT